About Us

Our DNA

What we do, why we do it, and what sets us apart

At our hospitality consulting agency, we are driven by a passion for helping small businesses thrive in the competitive world of online travel. Our founder, Jake was frustrated by the fractured nature of the hospitality solutions market. He saw that while large corporations were able to afford large in-house technology teams, small and medium sized hotels were left trying to figure out what solutions they need. The market was full of marketing agencies that only do marketing, SEO who only do SEO, website builders, but nobody who could do them all and see how each one affects the other and finding someone who specializes in OTA optimization was practically impossible. Almost none were data driven, instead choosing the 'spay and pray' approach. There would charge small businesses with limited cash flow exorbitant prices for mediocre work. Something had to change.

Jake, who played a pivotal role at Booking.com developing their their ranking algorithms, brings a wealth of expertise and intimate knowledge to the table. He decided to start consulting independently owned hotels on how to boost their OTA rankings, review scores, minimizing commissions being paid, doing demographic analysis, price optimization, and promo selection. The need to balance all the different ways to increase a hotel's profit became crystal clear and yet, there was nobody on the market doing this. Along with his Data Science, coding, and analytic skills, he has brought together industry experts in website design, SEO, branding, marketing all under one roof to work together in order to truly optimize results while minimizing cost. Our team consists of well season experts in their respective fields and cross-function capabilities throughout. The bottom line is we make you the most money for the smallest cost. We do a lot of heavy lifting to ultimately achieve three goals: increasing occupancy rates, maximize room rates, minimizing commissions paid to OTAs. With this deep industry knowledge, we are uniquely positioned to help you navigate the complexities of online distribution and digital marketing.

What sets us apart from our competitors is our holistic approach. We believe balancing OTA optimization, SEO, and online marketing to maximize your net profit is as much an art as it is a science. While many agencies focus on one or two of these pillars, we understand that true success lies in the careful coordination of all three. Our strategies are designed not just to drive traffic, but to convert that traffic into direct bookings, reducing your reliance on OTAs and enhancing your bottom line. We prefer performance-based compensation so that the only way we make money is by making you more money. Our philosophy is when compensation incentives align with performance goals, everyone is happy in the end. If this doesn't work for you, and you'd like to discuss a different payment structure, talk to us and we'll work something out that works for everyone.

In addition to our core services, we recognize that every client has unique needs. In addition to our core offerings which we believe impact revenue the most directly, we offer a number of ancillary services. Whether you require assistance with setting up a hospitality management system from scratch, generating monthly and annual reports, building or improving your website, migrating your site to a new platform, or setting up a Google Business profile, we are here to help. We can also assist with creating customized email addresses using your domain, setting up site traffic analytics software, and much more.

Our goal is to empower your business with the tools and strategies needed to stand out in the digital landscape, attract more direct bookings, and ultimately, increase your profitability. We'd be honored to partner with you to take your hospitality business to new heights.