Key Terms & Definitions

What is a Cap Rate? Where do you find it? What is effected by it? Who Sets the Cap Rate?

What is a PMS? Explanation, context, and examples

What does RevPAR stand for?

How do you Calculate it?

How can you use it?

Hotel PMS

RevPAR

Cap Rate

OTA

What is an OTA, where did they come from, why do people use them?

Meta Search

Backlink

Confused by "meta search" and "meta ads" and "meta meaning facebook/instagram"?

What are they? Why are they important for even non-technical people to understand? What's related concepts are important to understand